Seth's Blog : On the verge of done

View Online

On the verge of done

Three paths are now available:

Race through this last part. Deal with your fear of the threshold by shipping the work as soon as you possibly can.
Stall and avoid. Fear is at its peak, and your perfectionism (or that of the team) kicks in, and Resistance wins. Right here, after all this work, on the verge, and it stalls.
Delight on the cusp. It’s imminent. We worked hard, it came together. How can we sit with this, just for a moment, breathing in the possibility and adding one last detail…

We face this choice daily, but rarely name it or prepare for it.

The moment just before shipping is where magic and leverage can dance together.

Updates:

Live in NY on September 21: I have 55 seats left for the Knot launch event happening in a few weeks. All the details are here. Ticket buyers will receive the five-pack and a Spindex as well. If you’re local to New York, I hope to see you there.

and…

By popular request, we’re offering a pre-order 5-pack of The Knot along with the limited-edition Spindex. It’s $95 and there are a few hundred available.

Problems can be solved.