Seth's Blog : Vessel size

Vessel size

“May your cup runneth over…”

This begs the question: how big a cup?

The logistics of vessel size determine how much money we need to raise, how big a team we need, how many customers are necessary to break even. When we’re on the hook to fill an Airbus transatlantic flight with passengers, the business is fundamentally different from a small commuter airline in Rhode Island.

And it’s not simply the financial and organizational mechanics that matter.

We can’t help but compare.

Is a million dollar sale a big deal? Not if your organization was counting on something ten times as big.

It turns out that the absolute size of our cup isn’t nearly as important as getting the relative inputs and outputs in sync.