Seth's Blog : A new tool to help you get unstuck

A new tool to help you get unstuck

I’ve spent months creating something I’m excited to share: The Mentor Deck. Here’s an invite for 2,000 people to purchase and test the very first edition.

Reading a book changes how you think. But turning those ideas into action? That’s where most of us get stuck. You need more than insights—you need a coach who can take your specific situation and turn it into your next steps.

The Mentor Deck is 52 cards, each one a gateway to an AI conversation. Powered by Claude, each interaction gives you access to a virtual mentor trained on the complete works of transformational thinkers.

Here’s how it works: Pick a card that matches where you’re stuck—decision making, marketing, sales, finance. Scan the QR code. Start a conversation that acts as a firestarter for you and your team.

When you engage with these coaches, something shifts. You find space to expand, to slow down, and to tell the truth about your roadblocks. It’s the missing piece between reading and doing.

[You can try a sample conversation here. Spend just ten minutes and you will see the impact.]

I created virtual coaches that the AI trained on some of the most important ideas and authors of all time. And once you’re in the artifact, you can guide the conversation where you need it to go.

The information was there all along, but the cards help you find it and give you a useful way to have a generative conversation.

What you get:

The 52-card Mentor Deck ($64).
Free access to either my Thriving in AI or This is Strategy workshop on Udemy
A limited-edition 64 page booklet that Claude and I wrote together, based on my recent 65 notes blog post.
Beta testers who submit feedback can get another (revised) deck for $5 this fall when we launch to the public.

I’d love your feedback on which ideas should be included in future decks and how to make the experience more compelling and useful. This beta is all we have available… the full production of decks will be shipping at retail, at a lower price, in November.

You can purchase the deck bundle here. We ship this limited first edition on August 11th. Only 2,000 are being sold in this beta edition. Thank you for helping me make a ruckus.