View Online The Ikea metaphors When you assemble something for the second time, it will be easier than the first time. The quality of the instructions and design determine how big a difference experience makes. If you’re only going to do it once, perhaps it pays to hire someone who has experience. All instructions could be better, and all design benefits from empathy. • Email to a friend • You're getting this note because you subscribed to Seth Godin's blog. Don't want to get this email anymore? Click the link below to unsubscribe.
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