Seth's Blog : Birthing tech

Birthing tech

No one knows the name of the maternity nurse who helped with the delivery of Marie Curie or Esperanza Spaulding. You might grow up to be a genius, but the team that helped your mom give birth don’t have to be geniuses–they simply have to be pretty good at their craft.

The same is becoming ever more true when it comes to the way tech is changing our lives.

The folks running these companies are not marketing geniuses. In fact, most of them aren’t even good at it. The same goes for their management style or strategic insight.

What’s required is someone who is committed enough to the possibility the tech offers to show up and persist, and then get out of the way.

Kevin Kelly helped us understand that tech is best understood as a new sort of species, one that symbiotically uses us to advance its goals.

We shouldn’t mistake the midwives for the end result.