There are two approaches: Broaden your offerings, make them easier, cheaper and more available. Dumb them down and race to the bottom. Or… Focus on the customers who care enough about your idiosyncratic and particular offerings that they'll not only ...
There are two approaches:
Broaden your offerings, make them easier, cheaper and more available. Dumb them down and race to the bottom.
Or…
Focus on the customers who care enough about your idiosyncratic and particular offerings that they’ll not only happily walk away from the lesser alternatives, but they’ll tell the others.
…
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