Seth's Blog : "And" fatigue

“And” fatigue

Digital abundance creates a new problem.

Most of our lives are filled with “or” decisions. You can have this or that. You can save money for the big party or you can go out for lunch. You can have exactly one thing for dessert–cake or fruit.

But the war for our attention has given us more than a million things to watch on YouTube, another million songs to listen to on Qobuz, and unlimited bingeing (which didn’t even use to be a word) on dozens of streaming channels.

No or. Simply and.

This means that choices have fewer consequences. It means that time counts for less, it simply fades away. And it turns the sharp relief of choice into the borderless fatigue of ‘whatever’.

Even when it’s possible to avoid a choice, it may make sense to make one.