Just because they're easy to measure doesn't mean they matter. If they appear in round numbers and are easily compared to those from others, we're tempted to compare. But something that looks like a useful metric might not be. If you're working with ...
Just because they’re easy to measure doesn’t mean they matter.
If they appear in round numbers and are easily compared to those from others, we’re tempted to compare.
But something that looks like a useful metric might not be.
If you’re working with people who say they care about measurement, it might not pay to persuade them to stop measuring.
It might make more sense to give them useful numbers to measure instead.
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