Seth's Blog : The surprising secret of web headlines

It's not that difficult to write a headline that people click on. But a headline that people click on is rarely one that earns trust, sustained attention or action. Which means that if you're looking for more than a click, you'll need to walk away from ...

The surprising secret of web headlines

It’s not that difficult to write a headline that people click on.

But a headline that people click on is rarely one that earns trust, sustained attention or action.

Which means that if you’re looking for more than a click, you’ll need to walk away from the bait and switch that’s now so common.

Just because you can trick people and swindle a click doesn’t mean you should. Because, as we know, measuring the wrong thing is worse than measuring nothing at all.

  

…
You're getting this note because you subscribed to Seth Godin's blog. Don't want to get this email anymore? Click the link below to unsubscribe.

---

Safely Unsubscribe • Archives • Preferences • Contact • Subscribe • Privacy

---

Email subscriptions powered by FeedBlitz, LLC • 365 Boston Post Rd, Suite 123 • Sudbury, MA 01776, USA