Seth's Blog : The truth about logos

Here's a simple test: Ask a few people to name a logo they like. With very few exceptions, people will choose a logo that's associated with a brand they admire. That's because what makes a good logo is a good brand, not the other way around.

The truth about logos

Here’s a simple test:

Ask a few people to name a logo they like.

With very few exceptions, people will choose a logo that’s associated with a brand they admire.

That’s because what makes a good logo is a good brand, not the other way around.

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