Seth's Blog : Does it help?
Does it help?
Isn't this the essence of design thinking?
I have a great wool hat that I wear in the winter. Does it help?
Well, that depends on what it's for.
If it's designed to keep me warm, then yes, it helps.
How about that meeting you're going to, that website you're updating, that question you're about to ask?
What's it for?
Does it help?
If it doesn't help, or you don't know what it's for, perhaps it's time to revisit your choice.
[PS we're about to launch the summer session of the Marketing Seminar. We got great feedback on the last session, and you can sign up here for first dibs and more details on the next one.]
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