Seth's Blog : Over the top

Over the top

Unreasonable commitment is unreasonable. It happens before there’s a guarantee it will work. It’s out of proportion to what others think is standard. Unreasonable commitment is dedication, persistence, care, energy, connection and investment that doesn’t seem to make sense.

You can’t do this in everything, and you probably can’t do it all the time. That’s why it’s unreasonable to expect.

I’ve been fortunate enough to do hundreds of podcasts. The hosts are even kinder and more professional than you’d imagine, showing up for months or years with virtually no listeners. They do it because they care.

But only one podcast host had me in tears before we began recording.

Last September, I spent the day with Mel Robbins and her team of more than a dozen professionals. We recorded for four hours, two episodes worth, and then they quietly spent six months editing the work.

Mel’s even more Mel-like in person. She’s fully present, committed and yes, over the top. Our conversation led to my new book and course, and it also reminded me that better is possible. Not just for the person in front of the camera, but for everyone on the team, for the guests and for the people listening.

Neil Pasricha wrote about Mel a decade ago. Before last year’s bestseller or the Golden Globe nomination or the podcast hit its stride. It’s a choice.

Unreasonable commitment doesn’t seem like a good plan until after it works.