Seth's Blog : Better than the cheap alternative

Better than the cheap alternative

Frozen pizza changed the game for many pizzerias. If you couldn’t offer something better than what I had in my freezer, what do I need you for?

If the wedding photographer can’t deliver more magic than the phone in my guest’s pocket, no thanks.

Does working with your non-profit make me feel better than putting a dollar in the violin case of the busker down the street?

And if the local print shop can’t set type better than my Mac, I’ll move on.

So–is your copywriting, research, illustration or coding better than I can get from the AI on my desk?

Racing to the bottom is no fun. You might win.

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