Seth's Blog : Who do you want to become?

Who do you want to become?

Emotional enrollment is at the heart of performance, learning and connection.

A coach can quickly tell when someone is committed to changing their approach in order to change the outcome–it’s easy to tell this person apart from someone who simply wants what they’re already doing to be more effective.

“I want to become someone who’s shift is over,” is very different from, “I want to become someone who knows how to write copy that earns a sale.”

Bonnie Raitt partnered with producer Don Was to make her 10th album. If she had insisted that it simply be the tenth album, another shot at being discovered, it wouldn’t have become the album of the year. Instead, she and Was worked together to bring a new approach to the studio. After the album hit, she was still Bonnie Raitt, of course, but she was also a different sort of performer.

Being validated for who we are today is great. But it’s more likely that we can achieve our goals by choosing to become someone who can solve problems that the people we serve need solved.