Seth's Blog : The other choices - In world

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Seth's Blog : The other choices

The intentional, noticed choices are obvious. “Vanilla or chocolate? ” But most of the choices we live with are unseen. They're expensive, challenging and invisible. When we plan an event with an outdoor component, we're choosing to be anxious about ...
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The other choices

The intentional, noticed choices are obvious. “Vanilla or chocolate?”

But most of the choices we live with are unseen. They’re expensive, challenging and invisible.

When we plan an event with an outdoor component, we’re choosing to be anxious about the weather in the week leading up to the big day.

When we buy something with a credit card, we’re choosing the long-term cost of paying the ongoing debt.

When we stick with a deadend job instead of quitting today, tomorrow’s angst was a choice.

These invisible choices are all around us, often hidden by forces that would rather we didn’t think about them. And it’s usually easier to simply look the other way.

But they’re still choices.

    


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