Seth's Blog : Market pressure

Every competitor faces pressure, and it varies by industry, consumer/investor segment and geography. This applies to services, products, ideas, organizations, jobs… whenever there's a choice and a market. The pressure might push you to be: But it's ...

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Market pressure

Every competitor faces pressure, and it varies by industry, consumer/investor segment and geography. This applies to services, products, ideas, organizations, jobs… whenever there’s a choice and a market. The pressure might push you to be:

• Cheaper
• Simpler
• Dumber
• More short term
• Easier
• Coarse
• More convenient
• Hyped

But it’s also possible to choose a marketplace that rewards:

• Durability
• Difficulty
• Elegant design
• Resilience
• Thoughtfulness
• Higher performance and efficiency
• Patience

A real challenge is in trying to bring the desires of one segment to the other. That’s difficult indeed.

Choose your customers, choose your future.

    

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