Seth's Blog : Coercion - In world

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Seth's Blog : Coercion

One way to look at power is “you get to tell people what to do. ” But an alternative is that the most powerful institutions, brands and people are the ones who are in alignment with their audience. Trust and the benefit of the doubt are more ...
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Coercion

One way to look at power is “you get to tell people what to do.”

But an alternative is that the most powerful institutions, brands and people are the ones who are in alignment with their audience.

Trust and the benefit of the doubt are more powerful and resilient than command and control.

It’s more difficult to earn this leadership role, and more valuable once you have it.

    


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