Seth's Blog : Appropriate risk
Appropriate risk
We talk about risk like it’s a bad thing.
But all forward motion involves risk. You can’t find a risk-free way to accomplish much of anything.
Appropriate risk has two elements:
- The odds of it working out are commensurate with the benefits.
- The consequences of being wrong don’t eliminate your chance to try a different path next time.
We don’t try something simply because there’s no downside. Instead, we intelligently choose projects where the downside is understood and the work is worth doing.
…
You're getting this note because you subscribed to Seth Godin's blog. Don't want to get this email anymore? Click the link below to unsubscribe.
Email subscriptions powered by FeedBlitz, LLC • 1800 Camden Road, Suite 107-258 • Charlotte, NC 28203, USA
Post a Comment