Seth's Blog : Abracadabra

The word is thousands of years old, and it probably comes from the Aramaic: “I will create it as I speak.”

We’re much more likely to believe what we say than the other way around.

Outline, illustrate and argue and you will make it more likely that you believe what you’re saying.

Which is a great reason to be really careful about the arguments we make, because we might end up believing them.

…
You're getting this note because you subscribed to Seth Godin's blog. Don't want to get this email anymore? Click the link below to unsubscribe.

In world