Seth's Blog : The 30-foot rule
The 30-foot rule
If youāre designing a package, a cover, a fashion or even a memeā¦
The goal is to have it be recognizable from across the room.
That doesnāt mean it has to be loud or interruptive. But when weāre looking for it, we should be able to pick it out of a crowd.
āAcross the roomā isnāt about distance, itās about the emotional gap, about clutter and about the status quo.
Being distinctive is a choice, and itās not an easy one. Because it requires you to stand for something and to serve a specific audience, not everyone.
A visit to the supermarket demonstrates the power of this approach. Justinās peanut butter, Pirate Booty snacks and the distinctive Coke bottle all pass the test. So do the best book covers.
But it also applies to the way Linda Oh plays the bass, your therapist answers the phone or Kenji Lopez-Alt writes a recipe.
Distinctive isnāt easy. But itās worth it.
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