Seth's Blog : The stolen address book
The stolen address book
I used to ask, “If you stole Steven Spielberg’s address book, would it help you get a movie made?”
The point was that even if you had the phone numbers and names, calling them up and saying you’d stolen them wasn’t worth very much. The data has no value without trust and connection.
Now, twenty years later, all the address books have been stolen. Everyone has all the data. Identifying the right people (or spamming everyone) is easy and cheap.
Which makes the point even more urgent than ever: Without trust and connection, access to data is worthless.
…
You're getting this note because you subscribed to Seth Godin's blog. Don't want to get this email anymore? Click the link below to unsubscribe.
Safely Unsubscribe • Archives • Preferences • Contact • Subscribe • Privacy
Email subscriptions powered by FeedBlitz, LLC • 365 Boston Post Rd, Suite 123 • Sudbury, MA 01776, USA
Post a Comment