Seth's Blog : Making your case
Making your case
Conventional wisdom:
Find a large group of people.
Explain why you’re better.
Prove that you are the right answer.
Done.
How it actually works:
Earn attention from precisely the right people.
Gain trust.
Tell a story.
Create tension.
Relieve the tension by gaining commitment.
Deliver work that’s remarkable.
They spread the word.
…
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