Seth's Blog : Making your case

Conventional wisdom:

Find a large group of people.

Explain why you’re better.

Prove that you are the right answer.

Done.

How it actually works:

Earn attention from precisely the right people.

Gain trust.

Tell a story.

Create tension.

Relieve the tension by gaining commitment.

Deliver work that’s remarkable.

They spread the word.

…
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