Seth's Blog : Important, popular or viral

Important work is easily dismissed by the audience. It involves change and risk and thought. Popular work resonates with the people who already like what you do. Viral work is what happens when the audience can't stop talking about what...

Important, popular or viral

Important work is easily dismissed by the audience. It involves change and risk and thought.

Popular work resonates with the people who already like what you do.

Viral work is what happens when the audience can't stop talking about what you did.

Every once in awhile, all three things will co-exist, but odds are, you're going to need to choose.

       

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