Great ideas always sound like they’re far too soon
Good ideas feel early.
And late ideas are acclaimed by most of the reviewers with opinions that don’t actually matter.
Part of our challenge is that the lousy ideas get a very similar pre-launch response as the great ones.
If you wait until the market is telling you exactly what it wants, you’re almost certainly too late.
On the other hand, if you can find the resources to stick it out through the trough of skepticism, you’ll be around to discover if your idea was any good or not. The best shortcut is the long way forward.
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Defending champion and No. 3 seed Naomi Osaka made a triumphant Grand Slam return Monday at the 2021 U.S. Open tennis tournament, pulling away for a straight-sets win over Marie Bouzkova. 
The United States on Monday completed its evacuation mission at the international airport in Afghanistan, the Pentagon announced, officially bringing an end to the longest war in American history. 
New Orleans officials urged residents who fled ahead of Hurricane Ida to stay away Monday as emergency crews scrambled to restore power to thousands of homes and businesses. 
San Francisco 49ers linebackers coach Johnny Holland is stepping away from the team as he battles cancer for the second time in the last three seasons. 
Gracyn Courtright, 23, pleaded guilty Monday to unlawfully entering the U.S. Capitol during the Jan. 6 insurrection where she was seen carrying a "members only" sign. 
The Indianapolis Colts placed starting quarterback Carson Wentz, Pro Bowl offensive lineman Ryan Kelly and wide receiver Zach Pascal on the reserve/COVID-19 list, the team announced. 
Texas abortion providers made a last-minute plea to the U.S. Supreme Court on Monday to overturn the state's new abortion restrictions law, which would ban the procedure as early as six weeks of pregnancy. 
Hate crimes in the United States rose to a 12-year high in 2020 with nearly 7,800 reported incidents, the Federal Bureau of Investigation said Monday. 
Cleveland Indians catcher Wilson Ramos will be out for the remainder of the 2021 MLB season because of a significant left knee injury. 
The Caldor Fire continued to spread rapidly throughout parts of Northern California prompting new evacuations near Lake Tahoe on Monday. 
Veteran point guard Rajon Rondo intends to sign a short-term contract with the Los Angeles Lakers after clearing waivers Monday. 
A Centers for Disease Control and Prevention advisory panel on Monday voted to recommend the use of the Pfizer and BioNTech COVID-19 vaccine for all Americans ages 16 and older. 
The Education Department on Monday announced it has launched investigations into policies banning mask mandates in schools in Iowa, Oklahoma, South Carolina, Tennesse and Utah. 
Newly published maps have detailed the six major threats to terrestrial amphibians, birds and mammals, including agriculture, hunting and trapping, logging, pollution, invasive species and climate change. 
Marines 3D-printed a headcap used to detonate a mine clearing line charge earlier this year, the Marine Corps Systems Command announced Monday. 
Ida weakened to a tropical depression over Mississippi Monday after battering southern Louisiana a day earlier on the 16th anniversary of the arrival of Hurricane Katrina, forecasters said. 
The S&P 500 and Nasdaq Composite reached record highs on Monday while the Dow Jones Industrial Average lagged behind as August draws to a close. 
The federal government will do everything in its power to help areas impacted by Hurricane Ida to recover quickly, President Joe Biden told state and local officials Monday 
An Australian woman who won a $3.5 million lottery jackpot said she only checked her ticket after seeing a Facebook post about the unclaimed prize. 
Cows with injuries or pregnancies preventing them from making their annual trip through the Swiss Alps received some help in the form of helicopter rides. 
A Swiss canton is rewarding its long-lived residents by offering 100 bottles of wine to those who reach age 100. 
The U.S. Navy has sent its third and final ship Zumwalt-class destroyer off to sea trials. 
